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Anjali Gope
These days, it’s no longer the norm to be satisfied with a single profession — and Bollywood stars are the ones leading the revolution in breaking the rule. From Alia Bhatt going green with green-fashion brand Ed-a-Mamma to Deepika Padukone co-starting 82°E, a skin care business that is all about self-care, these stars are showing backend success is just half the deal. They are no longer simply artists — they’re business heads, investors, and business managers.
With the one-profession expert slowly disappearing from the profession of modern firm, the new millennium is stepping into ancillary businesses, start-ups, freelancing, and weekend businesses — all in addition to their primary profession. Interestingly enough, this syndrome of more than one profession is not only prevalent in the regular professional — a number of Bollywood’s leading most in-demand actors are looking into the trend.
From start-up investors to innovative entrepreneurs, Bollywood stars are creating new trends of entrepreneurship, start-up investment, and social responsibility-based business-making. Not only are they epitomizing the right use of the value of personal branding but also reflecting the new culture of energized diversified professional life in India.
Alia Bhatt: Reinventing New Trends in Sustainability Through Fashion
Alia Bhatt began her career with Ed-a-Mamma, which is an eco-friendly children and maternity wear brand. It’s a 2020-launched brand that is committed to sustainable apparel with the use of organic cotton and bio-degradable material. Seed-plant activity kits and tales made the company promise sustainability and fun for family to follow.
Alia gave wings to her brand by reaching the ₹150 crore milestone and attracted the eyes of multinational conglomerates such as Reliance Retail (YourStory, 2020). She even ventured into other going green ventures such as Phool.co and Superbottoms, demonstrating sincere intent to go green in other functions too apart from the fashion sector (Hindustan Times, 2024).
Beauty Empire with Kay Beauty
Katrina Kaif also launched Kay Beauty in collaboration with Nykaa in 2019. Kay Beauty provides luxury combined with affordability with numerous shades that can provide for Indian skin tones with focus on cruelty-free and good-quality products. Kay Beauty became the top-selling own brand of Nykaa, which are favored by clients who desire affordability on the cost side as well as luxury (Indulge Express, 2024).
Her experience-based product selection, messaging, and branding also generated a fan base in the health and lifestyle space, and celebrity campaigns that transcend ads are always a good idea.
Kriti Sanon: Hyphen’s Wellness and Lifestyle
Kriti Sanon made her entry into the skin care segment in 2023 by stepping into Hyphen, a cruelty-free, vegan skin care brand. The goal? To bring clean beauty to the masses and the badge of trust for India’s masses. Why Hyphen stands out is because it is a badge of ingredient humility, science-backed formulae, and affordability (Economic Times, 2023).
Sanon’s transition from acting to entrepreneurship is an ideal case study on how next-gen stars are choosing career passions, even healthcare, well-being, and business endeavors for mental health.
Deepika Padukone: Blending Business and Social Purpose
Deepika Padukone’s 82°E beauty company markets contemporary wellness and self-care messages with a nod to Indian heritage. Deepika’s company is larger than product, however – her Live Love Laugh Foundation is perhaps most widely known for cause marketing of mental health causes.
Her value business is really powerful, and she has always been vocal to create buzz about mental health — an area otherwise lacking mainstream debate (Harpers Bazaar India, 2024).
On Today’s Business Culture
The success of these actresses as businesswomen highlights a major transformation in how careers are viewed today.
They are not selecting one profession —they are creating dynasties on the basis of shrewd investment, genuine branding, and an ear to the intelligence of consumers in today’s market place.
This trend mirrors what’s happening across the board in India:
Professionals are no longer typed or stereotyped by one function.
Entrepreneurship is becoming more accessible.
Personal values such as wellness, sustainability, and diversity are driving business choices.
It may be the students who starts a craft business on Instagram, the developer who starts a YouTube channel, or the actor who starts a makeup empire — everyone is transforming to become multi-role players.
Conclusion
Bollywood women celebrities entrepreneur is not celebrity culture only — it’s an indication of how next gen is rewriting the book on success. With audacious ideas, realist values, and the guts to take a leap, they’re proving to us that dreams in abundance can be chased — at the same time.
Their survival tales challenge us to move beyond fixed spots and explore our true potential in this changing world.
References :
Economic Times. (2023). Kriti Sanon turns entrepreneur, launches skincare brand Hyphen. https://economictimes.indiatimes.com
Harper’s Bazaar India. (2024). From endorsements to entrepreneurship: Bollywood’s new businesswomen. https://www.harpersbazaar.in
Hindustan Times. (2024). How Alia Bhatt’s Ed-a-Mamma became a ₹150 crore brand. https://www.hindustantimes.com
Hindustan Times. (2024). How Alia Bhatt’s Ed-a-Mamma became a ₹150 crore brand. https://www.hindustantimes.com
Indulge Express. (2024). Kay Beauty: Katrina Kaif’s formula for success. https://www.indulgexpress.com
YourStory. (2020).Alia Bhatt on building her eco-friendly clothing brand. https://yourstory.com
Times of India. (2024). Bollywood celebs and the businesses they run like pros. https://timesofindia.indiatimes.com
