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On September 13, the School of Media and Communication Studies (SMCS) at Galgotias University organized an engaging orientation program, hosted by Abhinn Kumar, Assistant General Manager at the India Today Group. With over 15 years of experience in media product placement, branding, and advertising, Abhinn Kumar is a leading expert in his field. His vast knowledge and experience have seen him work with numerous top companies, making him the perfect speaker to guide students on career opportunities and the evolving media landscape.
The session was moderated by Varun Kumar, Assistant Professor at SMCS. The event saw the presence of the Dean of SMCS, along with other esteemed faculty members, all of whom welcomed the new batch of students to the program. The faculty’s participation underlined the importance of collaboration and guidance in shaping the future of media professionals.
Career Opportunities and Media Strategy
Abhinn Kumar began by sharing his professional journey and expertise in media planning, management, and strategy. He currently leads the Tak series of niche channels at the India Today Group, which focus on specific areas such as regional content, technology, and more. His experience managing these channels has made him a prominent figure in the industry, and he shared valuable insights on how to navigate the dynamic world of media.
Abhinn Kumar emphasized the vast career opportunities available in the media industry beyond mainstream news. He spoke about how launching niche programs and developing strategic media products offer immense potential for aspiring media professionals. “You need to know your viewers and engage them in a way that makes your content stand out,” he explained, outlining the importance of understanding audience needs and marketing media products effectively.
The Rise of Digital Platforms
A significant portion of Abhinn Kumar’s address was dedicated to the rise of digital platforms and their impact on the media industry. He discussed how digital media, especially platforms like YouTube, Instagram, and Facebook, have revolutionized how content is produced and consumed. He encouraged students to not only be proficient in traditional media formats but to also embrace the power of digital platforms.
“Social media content is crucial for reaching and interacting with audiences directly,” he explained, adding that digital platforms also present opportunities for viral marketing and real-time engagement. However, he also highlighted the growing competition in the digital space, stressing the importance of staying adaptable and constantly updating one’s skills.
Interactive Session with Students
The orientation was an interactive experience, with students eager to learn from Abhinn Kumar’s vast experience. He shared insights into the challenges and opportunities of launching and managing media products, and the importance of understanding how to market them to a specific audience. His practical advice on leveraging data analytics and audience insights to optimize content reach left a lasting impression on the students.
Abhinn Kumar’s session offered a comprehensive look into the various aspects of the media industry, from planning and branding to the evolving role of digital platforms. His message to the students was clear: adaptability and a deep understanding of audience needs are key to success in today’s fast-changing media landscape.
The orientation program at SMCS, hosted by Abhinn Kumar and moderated by Varun Kumar, provided students with a rich understanding of the media industry and its future. Abhinn Kumar’s expertise in media strategy and his practical advice on launching successful media products left the students inspired and well-equipped to navigate their academic journey and future careers.
The presence of the Dean and other faculty members further emphasized the support and resources available to students at SMCS, making this orientation a key step in fostering a collaborative and innovative learning environment.
