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Ishika Sharma
In today’s world of growing expenses every family, especially the middle class ceases to save each and
every penny for their future. Whenever they are buying something they always think of the need to buy
that product and then decide whether to purchase it or not, and after spending an amount on that
product they want the product to give then some sense of satisfaction where they can feel that their
purchasing decision was right.
To meet these needs of the customers brands are coming up with cheap and reasonable products. And
along with the low price tag they also assure good quality.
Some of the brands that fit into the above criteria are:
- HRX
HRX is a clothing brand which mainly focuses on sports wears. Though it also has casual wears under it
production. All its products are quite reasonable and comes with above average quality. Hiritik Roshan
as one of the co-owners HRX manufacture clothes for all genders and ages, which makes it suitable for
the complete family. - Roadster
Roadster is a fast moving clothing brand with reasonable article with good quality. This myntra exclusive
brand is very reasonable and again provides clothes for most people in a family. And being an online
brand doesn’t mean there needs to be an suspicion on the brand’s legitimacy. - First cry
First cry is a clothing brand especially catering to the child section of the family. Be it cloths or toys, this
brand has it all. Also the price at which they sell their products is quite cheap. Families can easily go to
their website and browse a wide range of article for their kids and if they have any hesitation purchasing
online then they also have their physical stores. - Haldiram’s
Everyone is familiar with the famous restaurant chain Haldiram’s. Families often go together to have
fun, spend some time together and after a whole day of enjoyment they look to fill their tummies.
Haldiram’s is one such brand that fits into the category that provides reasonable food. The food that
they provide the of high quality and their menu not just attracts any one member of the family but
caters to the taste buds of every family member.
- BATA
Bata, a footwear brand is again famous for its amazing quality and reasonable price. Having its stores all
over India, Bata becomes the first choice for any family going out for shopping and has any king of
footwear on their shopping list. It has a wide variety of shoe, slippers, sandals, and not just limited to
any one gender. Even the kids can find a large variety of footwear for them. And if going to their store is
not possible for anyone they also have their own website. Goods can be easily purchased from there as
well.
The above-mentioned brand was just a small part of a very large market of reasonable brands. Brands
now days have understood the needs and wants of the customers and therefore making products
focusing on those needs. And it is very important for the brands to understand this because customers
are the one who makes their business grow. And by fulfilling the needs of not just a single customer but
the whole family these brands are thriving towards a long run in the competitive market.
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